self-guided tool

Build Your Brilliant Brand
[ Starter Guide ]


When you’re just starting out, you don’t know what you don’t know.

Once upon a time, there was a brand strategist (me, in the picture above) who barely knew a thing about branding.

I got a job at a fancy branding agency in Midtown Manhattan, bought the blackest black outfits and brightest red lipstick (NYC dress code) for important client presentations, showed up to my first meeting and realized… I was completely lost.

Over the next several years, I put myself through branding bootcamp, obsessed with learning the tricks of the trade, critiqued daily by industry leaders, and pushed to internalize the ins and outs of branding. I filled notebook after notebook with strategies, frameworks, processes, and best practices. I jotted down random wisdom from mentors and clients. I collected articles, conducted research, and curated tactics and tools. And after years of studying and practicing the art (and science) of branding, I finally knew I was equipped, capable, and—dare I say—an expert at this branding thing.

Now I’m opening up my notebooks to you.

The agency world showed me that the biggest barrier preventing businesses from making the important investment in brand is costwhat, you don’t have 5 or 6 figures laying around?—especially for emerging entrepreneurs and purpose-driven companies. That’s why I made it my mission to transform everything I know into accessible, affordable, self-guided tools for people using business as a force for good.

I remember exactly how it feels to be at square one in the branding game. And because I did all that heavy lifting, I want to save you the time, mental and financial resources, and guesswork that goes into hacking brand-building on your own.

I wholeheartedly believe—because I’ve seen it—that when equipped with proven frameworks and a guided process, you can unlock and organize your ideas, inspiration and general genius, and build a powerful, freaking amazing brand all by your badass self.

A Starter Guide taking brand beginners from confusion to clarity

If you’re a Brand Beginner, Emerging Entrepreneur, Small Business Bootstrapper, Nonprofit Novice, or (I’m running out of alliterations)—just a person who wants to build a brand but doesn’t know where to start, this starter guide is for you.

Screen Shot 2019-06-13 at 3.41.00 PM.png

Do you…

  • Know you need a brand, but don’t know
    how to get started?

  • Feel overwhelmed, confused, or curious
    by all that goes into branding?

  • Wish you had proven methods and step-by-step strategies to unlock, organize and activate your branding genius?

  • Struggle to tell your brand story in a powerful, memorable, authentic way?

  • Wonder how to narrow the focus of your brand in a way that engages hearts and minds, builds a following and drives sales?

  • Dream of building a stunning, soulful, stand-out brand that’s uniquely and unmistakably yours?


You’re in the right place, my friend.

All the strategies, guidelines and tools that helped me get grounded in the basics of branding are at your service.

Screen Shot 2019-06-11 at 2.25.04 PM.png

Build Your
Brilliant Brand
[ Starter Guide ]

$65 (VALUE $125)

If you don’t know who you are, nobody else will.

This 30-page printable workbook for brand beginners will help you understand, articulate and activate a brand that is uniquely and unmistakably yours.

You will:

  • Learn the basics of branding—what it is, why it matters, how the brand building process works.

  • Reveal and activate the 3 key elements of your one-of-a-kind Brand DNA.

  • Uncover the rational and emotional case for your business

  • Set the North Star that will focus and guide your brand strategy.

  • Learn how to write a brand story that sticks

  • Craft your powerful brand story and assemble a short and long version to use on critical platforms

  • Develop a memorable elevator pitch rooted in your Brand DNA.

  • Get special access to a surprise bonus!


What our brand builders are saying…

“This was a total no-brainer investment in my business! Emily delivers unbelievable value and makes brand building easy to understand and implement. Now I feel like I have all the tools I need (and then some) to get my brand off the ground.”
— Jess B.

“I’m so happy I found this resource. Every time I tried to tackle my brand on my own I’d quickly get overwhelmed by the process, and didn’t clearly understand all that went into it. This is an awesome, comprehensive and effective tool for entrepreneurs!”

—Kacee S.