Build Your Brilliant Brand
[ Starter Guide ]
I remember exactly how it feels to be at square one in the branding game.
When I started my branding career in New York City (real life picture of me as a Junior Strategist, below!), I spent the first few years in what I like to call branding bootcamp. I was obsessed with learning the tricks of the trade, critiqued daily by industry leaders, and pushed to internalize the ins and outs of branding. I filled notebook after notebook with strategies, frameworks, processes, and best practices. I jotted down random wisdom from mentors and clients. I collected articles, conducted research, and curated tactics and tools.
And after years of studying and practicing the art and science of branding, I took a step back and realized—wow, I’ve got a handle on this branding thing.
Now I’m opening up my notebooks to you.
The agency world gave me the rare opportunity to work with some of the top brands in the world, from community organizations to global corporations. I worked with tech clients in boardrooms, ventured into the field with nonprofits, sat with students in higher ed classrooms, strategized with media companies, brought life and warmth to engineering organizations, and infused healthcare institutions with humanity and a shared sense of community.
The agency world taught me that while every client is different, there are simple brand strategies and frameworks that work powerfully across industries. It also showed me that the biggest barrier preventing businesses from making the important investment in brand is cost —what, you don’t have 5 or 6 figures laying around?—especially for emerging entrepreneurs and purpose-driven companies. That’s why I made it my mission to translate everything I know into accessible, affordable, self-guided tools for people using business as a force for good.
I wholeheartedly believe—because I’ve seen it—that when equipped with proven frameworks and a guided process, you can unlock and organize your ideas, inspiration and general genius, and build a powerful, freaking amazing brand all by yourself.
A Starter Guide taking brand beginners from confusion to clarity
If you’re a Brand Beginner, Emerging Entrepreneur, Small Business Bootstrapper, Nonprofit Novice, or (I’m running out of alliterations)—just a person who wants to build a brand but doesn’t know where to start, this starter guide is for you.
Know you need a brand, but don’t know how to get started?
Feel overwhelmed, confused, or curious by all that goes into branding?
Wish you had proven methods and step-by-step strategies to unlock, organize and activate your branding genius?
Struggle to tell your brand story in a powerful, memorable, authentic way?
Wonder how to narrow the focus of your brand to engage hearts and minds, build a following and drive sales?
Dream of building a stunning, soulful, stand-out brand that’s uniquely and unmistakably yours?
You’re in the right place, my friend.
All the strategies, guidelines and tools that helped me get grounded in the basics of branding are at your service.
“This was a total no-brainer investment in my business! Emily delivers unbelievable value and makes brand building easy to understand and implement. Now I feel like I have all the tools I need (and then some) to get my brand off the ground.”
— Jess B.
Are you ready to build your brand?
WORKBOOK (HARD COPY)
[ Starter Guide ]
If you don’t know who you are, nobody else will.
This workbook for brand beginners will help you understand, articulate and activate a brand that is uniquely and unmistakably yours.
Learn the basics of branding—what it is, why it matters, how the brand building process works
Reveal and activate the 3 key elements of your one-of-a-kind Brand DNA
Uncover the rational and emotional case for your business
Set the North Star that will focus and guide your brand strategy
Learn how to write a brand story that sticks
Craft your powerful brand story and assemble a short and long version to use on critical platforms
Develop a memorable elevator pitch rooted in your Brand DNA
Get special access to a surprise bonus!
What our brand builders are saying…
Emily's Build Your Brilliant Brand has been the best tool I have used to figure out my brand but more importantly helped me clearly define my purpose and story. The exercise of the Who, What and Why to the writing of the Distill process was extremely telling for me. It allowed the creative flow to happen and a step by step process to eliminate the "extra" fluff. Pairing down from paragraphs to sentences to words worked perfectly for my creative and non-linear thinking tendencies. When honing the tangible and intangibles of what I am bringing to the table for my clients the process once again for a messy mind was an effective tool for my process tendencies. I felt clear and certain after getting through the first processes, which made the storytelling so much easier. Emily's methodical yet gentle guiding process helped me not feel constrained or in a box like I have when building my business information in the past. I feel energized and supported to share my content in a way that I understand and believe in!
“I’m so happy I found this resource. Every time I tried to tackle my brand on my own I’d quickly get overwhelmed by the process, and didn’t clearly understand all that went into it. This is an awesome, comprehensive and effective tool for entrepreneurs!”