This is the next game-raising tip in our series The Dos & Don'ts That Brand Beginners Need To Hear…
Tip numero three is an intuitive one for the digital pros among us, but you'd be surprised by how many times I've heard an "oh crappp..." after dishing this one out.
Do Snap Up Your URL & Every Last Social Media Handle Immediately After Landing On Your Brand Name
OH, the name game. In our digital age, the reality is that a brand name is only going to work for you if it's ownable—and available—on the interwebs.
You know what they say… great minds think alike… and because great minds are creating genius businesses everyday (and others are buying up ever snappy-sounding URL), it can be tricky to find a name that’s uniquely, 100% yours and available for purchase.
That's why, before you go falling head over heels for your new business name, I want you to do your due diligence and scour the digital world for duplicates or uncomfortably similar brand names within your industry, niche or geographical location.
Don't sweat it if, say, the name of a local coffee shop in Portland is overlapping with your dream name for your plant delivery service startup. But if you find another company out there doing the business YOU intend to do with the name YOU intend to use, do the right thing and go back to the drawing board. A better name is waiting for you—that you can legally and respectfully own.
If all looks clear, then run, don't walk, and grab your URL and every last social media handle—even if you don't intend on using all of them. Because, my friend, even if you really don't like Twitter, after you become wildly successful, you don't want some Jo Shmo creating a Twitter account under your name and whipping up a big old PR mess for you to deal with, or worse... trying to sell the handle back to you for a profit. No, no, noooo.
Because I believe in you sooo hard and don't want you to miss anything by accident, I compiled the below check list to help ensure complete ownership of your brand on the world wide web.
1, Secure your url
Do a quick Google search for your first pass, and then head over to a site like GoDaddy.com to dig deeper or play around with available domain variations (.co, .us, .whateverworksforyou) if needed.
2. Snap up your handles on:
Mix (one to watch for 2019)
TikTok (one to watch for 2019)
Again, you 100% do not have to actively use all of these accounts, but you 100% need to own them :)
Until next time!
Next up: Don’t take the easy way out by doing this